View Single Post
Old May 2nd, 2005, 20:01
sysadmin sysadmin is offline
Join Date: 2001
Posts: 1,085
Analysis of Kevin Trudeau's "Natural Cures" Infomercial (2004)

[Infomercial Watch] In September 2004, after having been charged repeatedly with false advertising, infomercial marketer Kevin Trudeau became bound by an FTC consent agreement under which he agreed to pay a $2 million penalty and be banned from appearing in, producing, or disseminating future infomercials that advertise any type of product, service, or program to the public, except for "truthful infomercials for books, newsletters, and other informational publications." An FTC official stated that the ban was "meant to shut down an infomercial empire that has misled American consumers for years."

Around the time that the consent order was signed, Trudeau began flooding the airwaves with a 30-minute infomercial for a book called Natural Cures “They” Don’t Want You to Know About. Although the infomercial suggests that the book will make specific recommendations for specific problems, it actually does not do this. Here is a transcript of the infomercial with my comments inserted in bracketed type.

more ...
Reply With Quote